Equinox is one of companies that thrives not only in excellence but also passion. Passion is one of the most crucial part of a post 2012 company. We are going into a world where competition is getting stronger and stronger and marketing is going to find a new “tactic” every month. I believe that the only companies that will truly stand the test of time are the one with CEO/owner living their passion and truly believing in their products/services. The amazing thing about this is that you can’t fake it. Your whole company has to sweat it from top t bottom. Just like apple believe they are building amazing, passionate products, Equinox is. And this video represents just that. Enjoy.
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